By Greg Scandlen
There has been a lot written about Paul Krugman’s recent op-eds and blog posts about how thinking of people as “consumers” rather than “patients” violates their “sacred” relationship with doctors. My colleague Ben Domenech had one of the best rebuttals in Consumer Power Report #269.
It is more than a little disconcerting to hear people like Paul Krugman suddenly invoke the sacred doctor/patient relationship when they have been working so hard to have bureaucrats control both physicians and patients. But I want to make a different point, one that has been lacking in most of the commentary.
The whole point of Consumer Driven Health Care is to get people involved in their health care decisions long before they become patients. For decades the “health policy community” has been fretting over this very thing – how to improve “health literacy,” how to get people to make healthy lifestyle choices, how to get people to ask questions about their treatment alternatives, how to teach people when it is appropriate to rush to the Emergency Department and when it is not, how to teach people the differences between the various medical specialties, etc., etc., etc.
We have health education classes in high school. We have newsletters with “Tips for Healthful Living.” We have media reports about the latest breakthroughs in prevention and treatment.
None of it worked very well – until the advent of Consumer Driven Health Care. Suddenly people are responsible for making decisions about how to spend their own money for their own health, and they demand more information about their options. They sit together in the kitchen to decide how much money to set aside in a saving account and how big a deductible they can handle. They have discussions about how often the kids go to the doctor and whether they will need glasses or dental work in the coming year. They look for lower cost generic drugs to replace the name brands they have been using. They use home remedies first, before making an appointment with the doctor. They participate in wellness programs.
They are not yet “patients.” They are active “consumers.”
If the Krugman’s of the world would take off their political blinders, they would see something wonderful is happening in the market. But that would shatter their illusion of an all-powerful bureaucracy fixing everybody’s problems.